Full Swing Golf and TaylorMade-adidas Golf Partner at the 2001 British Open; Companies Partner to Provide Custom Club Fitting
SAN DIEGO–(BW SportsWire)–July 16, 2001
Full Swing Golf Inc., the manufacturer and distributor of the ultimate indoor golf simulator, is partnering with TaylorMade-adidas Golf at the 2001 British Open to provide personalized club fitting.
TaylorMade-adidas Golf will have professionals onsite to work with individuals to custom fit clubs by using the Full Swing Golf Simulator as a method of practice. The TaylorMade/Full Swing Golf demonstrations will be held in the Open Championship Village at Royal Lytham & St. Annes Golf Club July 16-22, 2001 where the indoor simulator will also be available for trial play aside from the club fitting.
“We are very excited to have TaylorMade-adidas Golf use our simulator for customized club fitting at one of golf’s most premier events,” said Scott Werbelow, vice president of sales for Full Swing Golf. “The Full Swing Golf Simulator is an ideal instruction tool for golf shops and clubs as well as a welcomed amenity to any establishment wanting to have that something extra for their guests.”
“A club fit is important for any golfer wanting to improve consistency, confidence and help lower scores,” said Ryan Lauder, European Product Manager at TaylorMade-adidas Golf. “Having the Full Swing Simulator available at the exhibition will better enable our professionals to accurately fit people in a realistic environment.”
The Ultimate Indoor Golf Simulator
The Full Swing Golf Simulator comes standard with Microsoft’s(R) award-winning Links 2001 golf simulation software package for crisp and realistic graphics and countless play options.
Golfers enter a 18-foot x 13-foot x 10-foot unit that features a wall-sized hitting/viewing screen and a large hitting mat which simulates tee box, fairway, light and heavy rough, sand traps and putting green.
For each shot the player may view a variety of statistics including how far they hit the ball, at what speed it traveled and the distance left to the hole. An infrared ball tracking device tracks ball flight, providing valuable feedback for improved play. This makes the Full Swing Golf Simulator an ideal instruction tool, in addition to its entertainment value.
Full Swing presents an indoor golf experience that allows golfers to challenge themselves on some of the most difficult courses throughout the world. Additionally, in many of the places throughout the United States and Europe where golf is most popular, there are many times throughout the year when it is impossible to play outdoors due to extreme weather conditions.
During those times, Full Swing enables players to continue practicing, gaining an advantage over those who cannot. This can also be a key marketing tool for hotels/resorts hoping to attract golfers year-round. Other applications include fitness clubs, corporations and entertainment centers. Full Swing Golf Simulators are currently used worldwide in hundreds of golf shops, hotels and entertainment centers.
About Full Swing Golf Inc.
Founded in 1987, San Diego-based Full Swing Golf is the worldwide leader in the manufacture and distribution of the ultimate indoor golf simulator. Full Swing Golf founder and president Floyd Arnold created the most technologically advanced golf simulator in existence by incorporating a patented, infrared ball-tracking device with Microsoft’s award-winning Links LS golf course software, providing instant, accurate and realistic ball-flight information.
The Full Swing Golf Simulator is ideal for a variety of industries and applications including individuals, entertainment centers, hotels and resorts, fitness clubs and corporations. For more information, contact Full Swing Golf at 11413 West Bernardo Court, San Diego, Calif. 92129. Telephone: 858/675-1100; Fax: 858/675-1191.
About TaylorMade Golf
TaylorMade Golf has led the golf industry’s technological evolution since being founded in 1979. In 1998 the company joined with adidas Golf, becoming a wholly owned subsidiary of adidas-Salomon AG. Dedicated to being the best performance golf brand in the world, consumers can find more information on TaylorMade-adidas Golf at 800/888-CLUB or www.taylormadegolf.com or www.adidasgolf.com.
Note to Editors: To view the Full Swing Golf Simulator, visit www.fullswinggolfinc.com. A high-resolution image is available by contacting Gina Ray or Amy Mattern at 949/833-8006.
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