GolfServ Joins With GOLF MAGAZINE’s GOLFonline.com to Revamp “Player’s Club”
CHICAGO–(BUSINESS WIRE)–June 19, 2000
Live today, new Player’s Club features free personalized home page
with handicap tracker and fitness programs, powered by GolfServ
GolfServ Online Inc., provider of syndicated golf-related Internet content and services to over 200 top Web sites, and GOLFonline.com, the award-winning Internet site from the editors of Times Mirror Magazine’s GOLF MAGAZINE, today announced the relaunch of GOLFonline’s “Player’s Club.”
The new Player’s Club will feature GolfServ’s content and services to allow users to track their golf games with interactive charts and graphs, research over 19,000 courses, receive fitness instruction and more.
GolfServ will provide the hosting and customer support for the Player’s Club, allowing GOLFonline to focus its attention on providing the outstanding instruction, equipment reviews, golf news, and features that have made it one of the top-rated Web sites for reaching golfers. In addition, registered members who had previously joined the GOLFonline Player’s Club have now been integrated into the GolfServ system.
“GolfServ offers us a quality array of services that takes our Player’s Club to a new level,” said Rich Alfano, President of GOLF MAGAZINE Properties. “Partnering with GolfServ made sense from a financial perspective as well as a user perspective. We believe our users will benefit greatly from the new services and future enhancements in the re-launched Player’s Club.”
About GolfServ Online Inc.
GolfServ, a wholly owned subsidiary of golf e-retailer Chipshot.com, helps web sites attract golfers and keep them returning frequently. By providing a network of 200 leading sites with personalized, fully branded golf content and services, GolfServ enables web sites to enhance advertising, sponsorship and electronic commerce opportunities in an extremely sought-after demographic market — golfers. GolfServ’s core product empowers golfers to track their handicap and playing performance, schedule tee-times, find detailed information on over 19,000 golf courses worldwide, obtain private lessons from the world’s leading golf authorities and much more.
About GOLFOnline
GOLFonline, launched in 1996, is the leading golf site on the Internet, offering content, services, and e-commerce for golfers. In August 1999, Yahoo! Internet Life magazine awarded GOLFonline the Gold Star as the best golf site on the Internet, stating “GOLFonline rules.” The site has distinguished itself from the competition by offering the authoritative equipment, instruction, and travel features from GOLF MAGAZINE and Senior Golfer magazine and integrating unique interactive and personalized applications.
About GOLF MAGAZINE
Reaching more golfers in more ways, GOLF MAGAZINE Properties is the no. 1 golf media company in the world. At its core is GOLF MAGAZINE, a leading monthly publication featuring golf instruction, travel and equipment reviews. GMP owns Senior Golfer Magazine, the leading golf and lifestyle publication for avid golfers aged 50+. GMP also publishes the official publications of the PGA TOUR, Senior PGA TOUR, LPGA Tour and the U.S. Open, among other special golf publications and programs. GMP’s web site, GOLFonline (http://www.golfonline.com/), features golf news, information, and e-commerce and is ranked as the no. 1 web site for reaching golfers according to @plan Syndicated Research. GMP is the owner and presenting sponsor of the Japan Airlines Big Apple Classic, one of the premier events on the LPGA Tour, aired on NBC, and various other golf-related broadcast entities. GOLF MAGAZINE Properties is a division of Times Mirror Magazines.
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